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The motorcoach industry faces a critical challenge as the shortage of qualified drivers deepens. This shortage affects not only the companies that rely on these drivers but also the communities and economies that depend on reliable transportation. The gap between the demand for drivers and the available workforce has created a ripple effect, slowing recovery efforts after the COVID-19 pandemic and limiting travel options for many. A motorcoach bus is parked and idle in a depo

The motorcoach industry faces a clear challenge: it must catch up with other sectors in adopting technology to meet customer expectations and stay competitive. Many operators still rely on traditional methods for booking and quoting, which can be time-consuming and frustrating for both clients and providers. Taurean Kelly, president of Hop In Bus Service LLC and someone raised in the motorcoach industry, recognizes the hesitation many operators feel toward new technology. Yet